Pit Zens, CEO of Klin.lu (Photo: Matic Zorman/Maison Moderne)

Pit Zens, CEO of Klin.lu (Photo: Matic Zorman/Maison Moderne)

As part of the 10x6 Entrepreneurship: 10 CSR Strategies organised by the Paperjam + Delano Club on Thursday 21 October, Pit Zens, CEO of Klin.lu, shares his vision of CSR.

Has thinking about CSR become an obligation for companies today?

. – “Obligation no. But I am convinced that businesses with strong CSR strategies in place will outperform business without those in place in the coming years.

Is CSR a real win-win-win situation for companies and their performance, society and the environment?

“I believe so. Although the initial investment (time and money) can be a real obstacle for certain businesses, it is important to measure the success of these transitions over a long period of time.

What do you think the future of CSR might look like?

“I am looking forward to a time when talking about a CSR strategy is not necessarily a differentiating element anymore. When all businesses adopt CSR strategies, not because they have to, but because they want to.”

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