On a daily basis, what are your main struggles?
Mélanie Delannoy. – “My daily challenges are work/business related – to always deliver the best performance and quality that is expected of me. There is always a strong time limit associated to the field I am working in. You always need to be on top of the game, actually even in constant anticipation mode, and in line with the latest Digital Marketing and Communication trends. The gender battle hasn’t really been a major concern on a day to day basis. I would rather fight for recognition of talent, performance and merits.
Why do you think it is important to bring diversity to boards of directors? How can this be achieved?
“Diversity on boards should not be limited to gender diversity but should be extended to a diversity in profiles. Only 2.6% of board members have a Marketing experience, for example – based on a study done in 2017 –, but I believe that number hasn’t changed much since. And even less board members have an IT background. Nowadays, companies have to tackle topics such as GDPR and Cybersecurity – amongst others – and in certain cases even some reputational related issues, which are also being discussed at the board level.
Do you have any advice for women who would like to join a board of directors?
“Be yourself, be authentic, and even sometimes opportunistic. Don’t think you can’t become a board member because you are too young, or you don’t have the right skills, certification and/or education.”
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