Where did you get the idea for your startup?

Arabella Strassner. – “The actual idea came to my mind during the meditation I practice in the morning. The real courage to bring it into this world came to me when I spent a great time in Zanzibar together with my daughter and when people I met there told me about the online courses they are offering. I felt that it was about time that the world gets to know the benefits of prenatal bonding and that many mothers and babies have an easy access to it.

Do you have any advice to give to those who are still hesitant to get started?

Trust your intuition, do what you love and what you are good at and then take the first step... You can only win priceless experience and, of course, love what you do and enjoy the journey!

We often hear that it is essential to make mistakes. What do you think about this?

The so-called "mistakes" or learnings - I rather see them as learnings - I made so far on this entrepreneurial journey only taught me to not set too small limitations and to go beyond the initial idea. In fact "mistakes" are eye-openers and are precious points on the entrepreneurial journey and part of life. After that, they are crucial to change direction and find the best way.