Accenture Technology Vision 2022: “Metaverse Continuum” Redefining How the World Works, Operates and Interacts. (Photo: Accenture)

Accenture Technology Vision 2022: “Metaverse Continuum” Redefining How the World Works, Operates and Interacts. (Photo: Accenture)

Accenture launches dedicated Metaverse Continuum business group as physical and virtual realities converge to reshape human experiences.

According to the Accenture Technology Vision 2022, “,” businesses are racing toward a future that is very different from the one they were designed to operate in — as technologies, such as extended reality, blockchain, digital twins and edge computing, are converging to reshape human experiences.    To help organizations take advantage of this opportunity, Accenture is launching the  business group. The new group will be led by , group chief executive — Technology and chief technology officer at Accenture and , CEO and creative chairman of Accenture Interactive. 

“The next generation of the internet is unfolding and will drive a new wave of digital transformation far greater than what we’ve seen to date, transforming the way we all live and work,” said Daugherty. “Our vision of the metaverse as a continuum challenges prevailing, narrower views and highlights why organizations must act today, or find themselves operating in worlds designed by, and for, someone else.”

Accenture Technology Vision 2022 (Infographic: Accenture)

Accenture Technology Vision 2022 (Infographic: Accenture)

As part of the report, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries. At this early stage, 71% of executives believe the metaverse will have a positive impact on their organization and 42% believe it will be breakthrough or transformational.

“We are recognized as an early leader in metaverse-related capabilities, with 600 patent filings and more than a decade of experience,” added Droga. “Our new business group combines these capabilities with the creative strengths of Accenture Interactive, with teams of innovators and creators introducing new applications in the decentralized environment of the metaverse.”   Accenture also operates its own metaverse, , where the company’s people participate in new hire orientation and immersive learning or meet and socialize as teams. This fiscal year, the company expects 150,000 or more new hires will work in the metaverse on their first day.   The Technology Vision 2022 report identifies four key trends that companies will need to address

WebMe: Putting the Me in Metaverse The internet is being reimagined, as metaverse and Web3 efforts transform the underpinning and operation of the virtual world.

The Programmable World: Our Planet, Personalized Control, customization, and automation are being enmeshed into the world around us, making the physical as programmable as the digital.

The Unreal: Making Synthetic, Authentic As AI-generated data and synthetic content convincingly mimic what is "real," authenticity is the new north star.

Computing the Impossible: New Machines, New Possibilities A new generation of computers are solving some of the world's most intractable problems leading to one of the biggest technological disruptions of our time. 

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