BRAND VOICE — ENTREPRISES & STRATÉGIES — Finance & Légal

CM Law

A new brand for 5 years’ existence



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Raphael Collin CM Law

Today, the independent law firm Collin Maréchal rebranded as “CM Law” as part of the natural evolution of the company’s brand.

“We are excited to introduce our new name, CM Law, our new corporate brand and the reasons why we made them. Since its creation in 2014, our business has grown and evolved, and we found it was the good time to update our brand in a thoughtful and effective way. Many clients were already abbreviating our name by CM Law, and we also saw - in the last years – that the market was moving towards more minimalism. Today, this change reflects who we are and symbolises our future,” said Raphael Collin, Founding Partner.

This new identity strengthens and modernises CM Law value proposition and inscribes its strategy in a global, long-term perspective.

With the tagline “Your alternative Partner”, CM Law reaffirms its differentiation strategy and position as an independent “boutique” law firm in Luxembourg. “Our team brings together the right combination of knowledge and human abilities to take a solution-focused approach to every client relationship. We work in close partnership with our clients, care about their challenges and try to replicate this in everything we do,” explains Raphael Collin.

For more information, visit cmlaw.lu