Marisa Iturbide: “We are born into a social context”
Countless books, magazines and scientific articles cite immutable biological differences between the male and the female brain. But are men’s and women’s psyches so fundamentally different from each other as to warrant two distinct marketing cultures? That is the question that will be addressed during a paperJam Business Club (club.paperjam.lu) event this Thursday, when Barcelona-based brand consultant Marisa Iturbide will present "Women. Lost in translation."