Workshop - Communication, Marketing & Vente

jeudi 12.03.2020

Le contenu ci-dessous est exclusivement disponible en anglais.

The levers to grow and develop your business in B2B

 Minds & More 

Minds & More 

Training on how to prepare your marketing and sales plan to develop your B2B business, create value for your customers and your business activities.

-Use of the Funnel Plan online tool - define its objectives, define tactics to find prospects and advance in your sales pipeline

- Review of the steps of a marketing and sales plan - what are the challenges B2B companies face and what are the best practices

- Definition of sales targets for 2020

- Review of the problems of your target(s) and your solutions

- Discussion on your commercial capacity for 2020 - what are the key steps (buyer journey) to find and progress your prospects ? Which tactics (online, offline) to use and at what stage of the buyer journey

- Alignment between marketing and sales teams

- Review of the elements for the follow-up and optimization of marketing and sales actions

- Implementation of commercial performance reporting

Level: Confirmed

Expert: François Delvaux (Partner, Minds & More)


- Understand how to develop a marketing and sales plan to achieve more growth

- How to align teams with common objectives 

- Identification of marketing tactics (classic and modern) that are a priority and have a greater impact


Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.


François Delvaux
François Delvaux