2015 has been branded the Year of customer experience by most trend-watchers. Content marketing, personalization and big data shouldn't be simply some buzzwords or marketing speak used to attract attention and clicks. It’s time we add them to our daily vocabulary and our digital marketing strategies if we want to be successful.
Why attend the Sitecore Experience Days?
Sitecore wants to help you reach digital maturity. They’ve devised an exciting session, designed to take their knowledge and expertise of building, delivering and managing customer experiences on Sitecore and get it to you, with easy-to-understand, practical, action-focused presentations, plus case studies highlighting how it was done successfully.
Main topics covered:
During the Sitecore Experience Days, you’ll get a hands-on approach on how to tackle any digital marketing challenges. Using real-life business examples, case studies and short demos, you’ll have a look at:
- How brands can truly leverage big data to understand customer behavior
- Why marketing automation is not just a buzzword, but a powerful cog in your marketing campaigns
- How persona’s and personalization help business drive conversations and conversions
- How to maintain context with your content
- Why having one single, connected platform for all your digital campaigns is of utmost importance for digital marketing success