Workshop - Communication, Marketing & Vente

mercredi 16.05.2018

Inbound Marketing 101 - How to make customers come to you


Forget old tactics that focus on interrupting potential customers with your sales message. Instead, provide helpful information, and they will come to you - guaranteed.

Inbound marketing has become a key cornerstone for brands that have realized how customer behavior is changing. You don't know whether inbound marketing has a place in your organization? You see the value of inbound, but aren't sure where to start? This workshop takes you through the basics of a successful inbound marketing strategy in 2018 and shows you how different inbound channels and techniques can help you grow your business and your revenues.

  • New consumer behavior: traditional buyer journey vs modern buyer journey, integration of multichannel, digital in decision making, trust in reviews, and more
  • The basics of inbound marketing logic, techniques & goals. Pull vs push marketing. Overview of main inbound channels: influencers management, content marketing, paid (SEA, SMA), SEO
  • From lead generation to lead and client nurturing: how to do it right, boost conversion and create brand advocates
  • Marketing tech stack for a modern marketing team
  • Talkwalker as an inbound driven marketing organization. Our marketing structure & how it responds to the new market developments and challenges
  • Takeaways & tips on starting on your inbound marketing journey

Expert : Elena Melnikova, VP Marketing - Talkwalker

Niveau : All levels


  • The inbound basics: Learn why inbound leads cost 61% less than traditional marketing campaigns, why their quality is consistently rated more highly by sales people, and how inbound campaigns deliver quantifiable results;
  • The inbound tactics: Learn why and how influencer & content marketing can help your organization spread its message to the right audience. Discover how to use SEO and paid as crucial components of any inbound strategy;
  • The inbound results: Learn how to build a tech stack for inbound and how reporting focused on ROI can help your company achieve its goals.


Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.


Elena Melnikova
Elena Melnikova