Employer branding

Maison Moderne

Employer Branding is critical for companies to attract and retain the talent that believes in and can deliver on the company’s vision. In turn, this is critical in order to attract and retain customers.

Traditionally, branding has been seen as a blurred area that covers things like logos and type-fonts but in the last few years it has been raised to a much more strategic position, driving the company’s values, personality, and vision.

Still, many companies look at branding as a pure external exercise focusing on how they are perceived by customers and prospects, forgetting that the reputation they gain as an employer is just as important, if not more.

In an already competitive talent landscape, your employer branding, culture and values are increasingly becoming differentiators when it comes to recruiting and retaining the very best employees.

Speaker: Giulia Iannucci (KnowThyBrand)

Objectives:

·       Understand what employer branding really is and why it matters

·       How to develop a strong brand, internally and externally

·       How to create an Employee Value Proposition and bring it to life.

Important

This event is strictly reserved for Paperjam+Delano Business Club members and will be subject to verification. Think your company is a member? You can take your ticket and invite your colleagues to do so too.