Principles of Persuasion : The 7 pressure points to press

Maison Moderne

In his seminal book, Influence, Psychologist Dr Robert B. Cialdini provides a compelling framework through which we can identify different levers on which to pull to obtain compliance from our counterparts.  In fact, some people can be considered compliance professionals: at the heart of their work, is their ability to get other to say “yes”.

What is at play in the art of persuasion? How do we build our personal brand to maximise our influence? This workshop with reveal some 7 pressure point you too can learn to press more consciously and deliberately.  

This is relavant to sales and non-sales people, alike.  If you are working with others, and some times need to build consensus, motivate teams or convince others to buy-in to your ideas, this workshop is for you.  

Expert: Guy Benzeno (Center Stage) 

Niveau : Beginner - Intermediate   

Objectives : 

- Think critically about your persuasive powers & style

- Learn to be strategic and deliberate about what you say

- Improve your ability to get to “Yes” in important meetings

- Build a checklist of persuasive buttons you can press 

Programme

13:30 START OF WEBINAR

14:15-14:30 QUESTIONS-ANSWERS

Important

This event is strictly reserved for Paperjam Club members and will be subject to verification. Think your company is a member? You can pick up your ticket and invite your colleagues to do the same.