Enhance your brand with content

Maison Moderne

What can you say about your brand when all has been said and no-one seems to be listening anymore? Tell a story and connect with your audiences. They love it!

There are so many things we can tell about our brands. They are innovative, professional, respectful, sustainable... But are they really surprising? Are they funny? Are they entertaining? Are they really able to connect with our lives beyond the product or the service? In today's world, people, or call them clients/consumers or worse, stake holders, are longing for more than the act of purchasing and consuming. They are looking for experiences. Like having a chat with an interesting friend. Or hanging around and discover new food or drinks. Becoming smarter. Becoming more interested and interesting. Because they are part of a community they trust and rely upon.

Now what about your brand. If it wants to connect beyond the product or service, it must create engagement on a level that is fundamentally human. It must become a story teller offering inspiration, interaction and discovery. It must move beyond blunt marketing strategy and aggressive advertising tactics.

During this webinar, Daniel Eischen (Concept Factory) will talk about content. Branded content. Storytelling. Engagement and aspiration. Lifestyle and commitment. He will describe ways your brand can develop a richer personality that has the power to connect and be trusted. A brand that behaves like a friend, or a neighbor, or a coach, or a guide... Because when it comes to choosing between two commercial offers, you will always select the one you feel most comfortable with. Because you have the choice and you make it.

Let's help our brands to connect by offering inspiring content and make our audiences feel they want to spend a moment with us. Or a bit more.

Programme

13:30 START OF THE WEBINAR

14:15 Q&A WITH THE AUDIENCE

Important

This event is strictly reserved for Paperjam + Delano Club members and will be subject to verification. Think your company is a member? You can pick up your ticket and invite your colleagues to do the same.