Making LinkedIn part of your business routine

Phil Taylor

LinkedIn is still an underused professional social network. Whilst many people have an account and occasionally check their feed most do not go any further. LinkedIn has made great efforts to get the business community to make more use of LinkedIn as a social platform for members to do business with each other.

 Since the World Wide Web began it has been all about sharing information with people. That information must be recent, relevant and interesting for people to read. This holds true for LinkedIn as much as it does for Search Engine Optimisation (SEO). In fact, using LinkedIn as part of your SEO strategy will help your search engine results.

Being creative on LinkedIn will help to drive qualified leads to your business. Leads that are ready and willing to do business because they are in that environment already.

This workshop will help you to understand what you need to do to set up and run your LinkedIn marketing campaigns and to provide a regular flow of information that your connections, visitors and followers will find interesting and helpful to them.

Expert : Phil Taylor (Morpheus Marketing)

Niveau : Beginner - Intermediate

Objectives :

- Having your business on LinkedIn and being found

- Using LinkedIn to find qualified leads

- Building your business credibility

- Planning and executing your LinkedIn routine