Workshop - Communication, Marketing & Vente

Tuesday 04/20/2021

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Artificial Intelligence (AI/AI) at the service of marketing

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Daniel Eischen

How can we optimise our investments and innovate in a context of digital transformation and the creation of experiences?

How can we optimise our investments and innovate in a context of digital transformation and the creation of experiences?

Product/price/category recommendations, dynamic data analysis, search engines, image recognition and visual search, sentiment analysis and social listening, chatbots, voice recognition, targeting and optimisation of communication campaigns…

Marketing is no escape from reality: our world is becoming digital and more complex. Artificial intelligence and machine learning are there to help us get by and survive.

Level : All level

Expert :  Daniel Eischen (Interact)

Objectives :

- Understand the basic concepts of artificial intelligence and machine learning, - Discover the dimensions of marketing and communication whose performance can be optimised through AI, - Explore concrete application areas such as chatbots, predictive analytics, speech recognition or image analysis, - Adopt a methodology for adopting intelligent and high-performance technologies within the company or agency.

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