Workshop - Communication, Marketing & Sales

Tuesday 15.10.2019

How to create effective content marketing and business/brand storytelling

 Vital Briefing

Vital Briefing

The right story can help you stand out in a world of too much information - and boost your ROI

In this age of information overload, standing out from the competition is a major challenge. Creating a powerful story can pay you back exponentially - increasing your credibility, winning you new clients and impressing existing clients, and showcasing your industry expertise and thought leadership. There’s just one problem: Crafting high-value content isn’t easy. That’s why 87% of businesses say they struggle to do it well and consistently. Participants will discover how to leverage the massive potential of an engaging story, whether to help them tell their brand story or to improve their sales funnel. This workshop will present multimedia real-world examples, consumer trends and – crucially – specific content marketing elements and strategies that can help any business - literally - to improve its ROI.

With the flood of no-value digital information at an all-time high, businesses are desperate for content that is accurate, reliable and, most importantly, credible. Join us to discover the key secrets to crafting an effective story as we explore how to pick, research and tell your story in order to create high-quality content, marketing copy and improve conversion rates, lead generation – and ultimately, sales.

Niveau: All level

Experts: Pierre-Yves Lanneau Saint-Léger &  Ethan Schrieberg (Vital Briefing)


- How to pick the right topics and stories

- How to best research sources

- How to craft the most effective and engaging story

- How to boost the marketing potential of your content


Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.


Pierre-Yves Lanneau Saint-Léger
Pierre-Yves Lanneau Saint-Léger
Chief Operating Officer
Voir la biographie
Ethan Schrieberg
Ethan Schrieberg
Editorial Project Manager