Workshop - Management & Leadership

mardi 15.10.2019

Design-led approach to business- and so what ?


Art Square Lab

Do the companies really need to embark Design Thinking to enhance better customer experiences? Design Thinking is a practical, human-centered approach that accelerates innovation and solves complex problems. 

To understand Design Thinking and start working or living using this mindset, we need to internalize three basic values: 

EMPATHY, COLLABORATION and EXPERIMENTATION.  Changing our mental and working model means rising from a chair, talking to your user, co-creating in groups, building on ideas of others and of course, taking risks and prototype fast and cheap.

Ok....and so what? what is the ROI? and what can be the Design Thinking impact on business development or change of organisational culture? This hands-on workshop will help the participants to understand the principles of Design Thinking introduced by experienced service designers and facilitators working in the field. Theory will be illustrated with engaging activities. 

During this workshop the participants will be invited to reflect on:

- How to initiate a new working culture based on a user-centric approach and design-led approach to innovation

- How to apply Design Thinking frameworks to create a viable product or service

- How to optimise design capabilities in the company on sustainable basis

Level: Intermediate

Experts: Magdalena Jakubowska and Piotr Gawel (Art Square Lab)


- raising appetite for designing customer-centric products, services, processes, strategies, spaces and systems

- developing understanding of the fundamental concepts of Design Thinking and their application in business


Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.


Magdalena Jakubowska
Magdalena Jakubowska
Design Thinking Facilitator/Service Designer/Manager
Art Square Lab
Piotr Gawel
Piotr Gawel
Service Designer, Design Thinking Process Facilitator, trainer, facilitator, non-formal educator
Art Square Lab