Nowadays, it is increasingly evident that most people want to be engaged on various channels. The world has become too fast-paced for long articles. If a company wants to convey a message, it should be short and concise.
According to Theresa Fritzsche, constant external visibility is the key to success.
What options are available here?
1. Social media
It’s important to use popular platforms to reach different groups. Within the company, it’s crucial to find individuals who can assist with this. Daily content is essential to ensure lasting visibility and effectively reach your target audiences. The content must be tailored to the format, hashtags, and content of each respective platform.
The most common platforms are Instagram, Facebook, TikTok, YouTube, and LinkedIn. Anna Freudenreich, Art Director at , recommends diverse content production that should provoke both laughter and thought.
2. Image Films and Campaigns
Who am I and what exactly does my company do? It’s crucial to distinguish between customers and job seekers. Explain your USP in short, crisp sentences and how you intend to convey it.
3. Website
Your showcase site must be regularly updated and completely redesigned every 2-3 years. The texts should all be SEO optimized to appear reasonably well in Google rankings even without Google AdWords. Regular updates with new references are also essential.
As you can see, you can certainly take on some of these tasks yourself, but professional help is needed. Visibility always depends on the use of social networks. Print media are also available but lack measurable components.
How can That Design Lux Sàrl assist?
Clients benefit from a holistic approach. Through expertise and tailored strategies that precisely meet the needs of clients, services include the creation and maintenance of social media profiles, website optimization, and image videos and campaigns that impressively convey the core messages of companies.
Training and workshops are provided to help improve employees’ skills in handling new media and to enhance internal competence. This ensures that companies not only achieve short-term successes but also sustain their market presence.
Theresa Fritzsche is proud to have implemented image campaigns for several companies, which have successfully brought new personnel and apprentices to these firms.
For more information, learn more about That Design Lux at: .
This promotional article was written by That Design Lux Sàrl as part of the company’s membership with the Paperjam+Delano Business Club. If you wish to become a member of the Club, contact us at .