Last Name: Ballantyne
First Name: Brian
Age: 46
Desired Employment/Occupational Field: Digital Products & Services: Team Leader, Product/Program Management, Learning & Development
Work Experience Profile:
Amazon (10 years: Product/Marketing/Program Management, People Manager) Vodafone (12 years: Marketing, Product Manager, Commercial Analyst) Heinz (1 year: Marketing) Academic Curriculum:
BA (Hons) Marketing (2000, 1st class, prize for best student) Chartered Institute of Marketing (CIM) Diploma (2001) BA (Hons) Arts & Humanities (2022, 2.1) MA English Literature (June 2025) Lean Six Sigma, Green Belt (Nov 2024) PRINCE2 Foundation (Nov 2024) Expertise/Technical Skills:
Microsoft Office, Advanced Excel, Basic SQLCustomer Segmentation, User Requirements, Usability Testing/User-Centered DesignAdvertising/Marketing Campaigns and AnalysisProgram Delivery, Direct Marketing (e.g., Marketo), Social Media
Language Skills (Written and Spoken):
English (C2), French (B2) Luxembourgish (A2)
Soft Skills:
People Management, ILM (Institute of Leadership and Management)-trained Senior Executive CoachEvent Management, Mentoring, Workshop Facilitation (English/French), Public SpeakingAreas of Interest: Digital Products & Services, for direct-to-customer and business-to-business. Aiming to better understand and anticipate user needs to improve the experience and success rate of interactive customer journeys, allowing customers to achieve their goals while driving business profitability.
My Personal Vision of an Organization: “Clear in purpose and vision, with the ambition to make an uplifting difference for customers and society, empowered teams of employees (representative of the society they serve) working together courageously towards achieving bold goals.”
Added Value I Will Bring to the Organization: “Deep insight into customer and employee experiences, psychology, and behavior, which translates into effectively delivered customer campaigns that remove pain points, increase usage, and drive revenue for the product or service.”