Mister Leslie, is creativity perceived at its true value by economic decision-makers?

“Creativity is not universally regarded as important and valuable. I count myself lucky to work with clients such as Maison Moderne, for whom creativity is a valued asset in its own right as well as an economic driver. Decison-makers who overlook creativity, or are scared of/misunderstand creativity, are missing a hugely important factor for today’s businesses. How do you stand out otherwise?

How are digital technologies changing the landscape of creative industries in your sector? 

“In the same way as they affect most sectors: there are positive and negative effects. The traditional publishing model has been destroyed by free online content and cheap digital advertising. But many new publishing projects have been kick-started by the internet’s ability to promote, market and sell. The big journey now is back to paid-for content – online and in print.

What are the major challenges facing the creative industries sector internationally?

“Challenges include the rise of populism and linked anti-free speech sentiments, the power of the tech firms and their appropriation of ‘creativity’ and desire to control the international homogenisation of culture. In another column you can list more interesting challenges: the presence on the international stage of huge countries like China, Brazil and the new languages and visual influences they bring.”

You can register for the 10x6 Creative Industries on Paperjam Club website.