Club Talk: Young adults and money, what’s up?

Audience habits change, especially in young adults. But how can today’s marketers target this audience? Pascal Monfort, international marketing consultant, has worked for a lot of famous brands (Issey Miyake, Lacoste, Nike…) and developed a keynote on this topic for the Club Talk. 120 members were present. (Photos: Patricia Pitsch/Maison Moderne)