No company is stuck in its market, with no capacity to innovate. The question is how to innovate and create a new competitive advantage?
In addition to the innovation of new products and going into new markets, the innovation of existing and new business models is a third, new strategic option to becoming more competitive and successful in your market. New business models are necessary to take advantage of new growth opportunities, adjust to changing market conditions, commercialize new technologies, create a sustainable competitive advantage and superior financial performance. This session will equip you with the fundamentals of business model thinking in theory and practice.
Objectives of the workshop:
– Understand the method to rethink your business model
– Learn tools to put theory into practice