Where did you get the idea for your start-up?

Martin Migge. – “The idea was born when I started to invest in the stock market and discovered ‘fundamental analysis’ as a great method to pick great investments. Unfortunately, there was (and still is) a lack of the right tools to apply this concept. Back then, it took me several hours to collect relevant data and feed it into my Excel tools that I used for financial analysis. This was when I was convinced that this needed to be simplified if stock investments should be a real alternative for individual investors.

We often hear that it is essential to make mistakes. What do you think of that?

“The only way to find product/market fit is by iterating and improving the product or service. Along the way, this can, of course, lead to successes and mistakes. But the key is that regardless of the outcome, it helps start-ups to get one step closer to product/market fit. Most mistakes are usually not irreversible, so trying out new things will always move a start-up forward.

From the idea to its realisation, there is only one step… What was the trigger for your entrepreneurial adventure?

“Back in 2018, I quit my job at Amazon to travel around the world. Together with my wife, I visited 16 countries in about half a year. Since this was a pause in my career anyway, I decided that this was probably the best time to start full-time on my business idea. It has always been my dream to start a company someday.”

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