Where did you get the idea for your startup?

Cedric Spaas. – “The increasing use of medical imaging removes the focus of surgeons away from the patient to all digital screens. With Augmented Reality (AR) it is possible for Arspectra to offer digital imaging and navigation within the direct sight of the surgeons on the patients.

Back in 2014, nobody really heard about these AR possibilities in healthcare. Arspectra’s founders came from specialised AR applications in industry and nanotechnology for cancer treatments. Seeing the time and complexity that surgeons had to spend on matching diagnostic data to their patient, the potential of medical AR became clear to them.

Expertise from adjacent markets and technologies are now creating unprecedented visualization and navigation tools for various medical procedures. Arspectra aims at enabling higher performance and better patient outcomes, at improved time and cost, and with an impact on global scale.

Do you have any advice to give to those who are still hesitating to launch?

“Once you have that great idea of yours, don’t hesitate. Make that first business plan that will change over and over. But most importantly, go out there and test it with people that will eventually buy your product of service. If your idea really solves problems and needs you will get the start traction you need.

We often hear that it is essential to make mistakes. What do you think about this?

“Mistakes are inevitable, and crucial for your development as an entrepreneur. Evaluate and learn from them. Turn them into accelerators for your next steps rather than a pull back on your prior steps. The only unforgivable mistake you can make is to not act and change on an existing error.”