What are the qualities needed to launch your startup?

Francesca Pogliani. – “- Discipline (a lot of discipline!): to properly organize your work, as motivation alone is not enough;

- Humility: to understand and accept that your idea of product/service is not necessarily the best, and it might drastically change over time;

- Dynamism: to be constantly looking for progress.

Do you have any advice to give to those who are still hesitant to get started?

“Just hit the road. Theory is important, of course, but don’t spend too much time on it. If you want to do something, you must start with a small ​practical​ step forward.

We often hear that it is essential to make mistakes. What do you think about this?

“Absolutely! Making mistakes and understanding them is fundamental for the continuous improvement of a business. Also, sometimes, a mistake hides an opportunity that you would have not thought about otherwise.

In fact, there is no end point to the process, only evaluations that may indicate a need for adjustments, continuous balancing and iterations. Mistakes are part of this process by definition.”