Where did you get the idea for your start-up?

Michelle Glorieux. – “As a language teacher all around the world, people everywhere were constantly asking me how to bring native speakers to their little kids on something other than a screen. When I became the mom of a required trilingual (at minimum), this took an entirely new level of awareness – and severity. I decided to do something about it. I knew paper could do so much more – and as a lover of books and all things papyrus – I decided to start there.

From the idea to its realisation, there is only one step… and yet. What triggered your entrepreneurial adventure?

“Passion, interest – and desire to make a difference, to do something positive. The fact that it’s for kids makes it all the more meaningful. There’s still a lot of work to do to bring down our walls of judgement, ignorance. Our kids can be better than us. I’m sure of it!

Do you have any advice to give to those who are still hesitant to get started?

“Just do it – and don’t think too much. That’s when the fear and doubt creep up. Just take action (and do positive self-talk at all moments of the day!) – and be ready to make oodles of mistakes and redo, redo, redo. I spent the last three years in Silicon Valley getting Ta-Da! off the ground  and I learned a very important lesson there that I had actually never considered before – that our failures make us stronger. Why, of course, why didn’t I realise that sooner? How else can we become – or do – something exceptional? No matter what happens, I’ll be proud of always having lived the start-up journey. I personally am stronger, wiser, better. (But I will definitely keep trying until my last breath!)”