joined the in November 2023 from MyConnectivity, an Economic Interest Group (G.I.E.) which she developed and led as CEO after its founding in 2021. She brings with her a wealth of knowledge and a strong track record in strategic communication and marketing.

She has previously held key roles in various renowned organisations such as Munich Tourism and Ville de Luxembourg, where she has effectively implemented strategies to enhance their positioning and rankings, as well as Maison Moderne, owner of the Paperjam and Delano media brands.