How did you identify a business opportunity or need in the Luxembourg market?

. – “The first time I noticed how far behind Luxembourg is compared to other European countries regarding what it has to offer for young people is when I started studying in Cologne. I realised that only a handful of establishments in Luxembourg organises events which attract young adults and more importantly, showcase young artists. There was only a very small ‘Club-Culture’.

After organising multiple freebeers in High School, I asked myself why not continue organising events. Why do so many students stop pursuing their passion professionally after high school and immediately go study abroad? After finding the right people to professionalise this passion for event management and founding Ultraschall Collective, we quickly received a lot of positive feedback which encouraged us to continue organising events with the purpose of building a community for electronic music lovers.

I noticed the same thing regarding social media marketing in Luxembourg. It seemed like only a handful of Luxembourgish companies were focused on creating social media content which was engaging and trend-orientated. I went through the same process of finding the right people with the vision of filling this gap in Luxembourg.

What are the key lessons you have learned as an entrepreneur, and what advice would you give to other young people thinking of starting out?

“I’m convinced that I still have a lot to learn myself and that I will continue making mistakes throughout my career as an entrepreneur, but I learned quickly that the most difficult task as an entrepreneur is finding the right people with the same vision and passion. I strongly encourage young people with an idea to not to rush this process of choosing your partner or partners.

You need people who consistently show up, take responsibility and know that there are ups and downs. Moreover, I think the good old ‘learning by doing’ method is the most effective way to grow as an entrepreneur. Second most effective method is the ‘Learning by asking people who already have more experience than you’ method.

How do you see the role of young entrepreneurs in Luxembourg’s economic development, and how do you hope to contribute to the country’s future?

“I’m convinced young entrepreneurs will play a bigger role for the Luxembourgish economy in the near future. I’m also convinced that the government and institutions need to actively reach out to young & upcoming entrepreneurs and help them in creating the right structure to build their businesses.

I definitely want to help erase the ‘Luxembourg is boring’ mindset/stereotype that many young people might have, by organising high quality events and creating trend-orientated social media content. Luxembourg still has a long way to go in terms of encouraging the entrepreneurial spirit in young people, but in my opinion, we are on the right tracks.”