Our world has changed over the last few months as we have grappled with a pandemic that has migrated from one region to another. With people now sheltering, working and shopping from home, looking for contactless delivery and trying to obtain basic services in the new normal is creating challenges and opportunities for businesses. The obvious challenge is if you weren’t already on the tail end of a digital transformation you suddenly find yourself quickly adapting.
If you have transformed – you are now looking to enhance what you can do to be more seamless. Your customers wonder why they can’t interact with you the way they want. The choice now is not waiting or hoping but switching to someone who can. This crisis has created risks and opportunities that simply were not in the playbook before. The nature and magnitude of the shift may be structural or temporary but one thing is for sure, it will have profound implications for life in a post-pandemic world. The way people conduct their lives in the new normal will likely accelerate digital interaction as the norm rather than an option.
Our current situation can no longer trade off security for customer experience and must create consistent and powerful journeys.
We now have to ensure security, safety and convenience to meet the needs of the new normal. The need for a phenomenal customer experience that is unified and consistent across all channels, enabling an anywhere, anytime experience is not a mandate. Traditionally, each channel was siloed, having its own security, authentication and fraud mitigation methodology. This creates friction and frustration for the consumer as the level of risk will dictate the service that can be provided, is expensive for the business to deploy and manage, and is a boon for the fraudster that seeks out the weakest link in the chain. Our current situation can no longer trade off security for customer experience and must create consistent and powerful journeys. Just look at Zoom and why they have succeeded recently – simple, easy and consistent – but they forgot to focus on security and privacy.
The emergence of digital as the dominant channel creates the opportunity for businesses to rethink their security paradigm.
The emergence of digital as the dominant channel creates the opportunity for businesses to rethink their security paradigm, allowing them to pivot to a customer-centric model that not only delivers a better customer experience, but also unlocks the true power of digital transformation.
A New Paradigm for Security
Uniken is at the forefront of creating a security paradigm that takes advantage of the rapid growth of mobile engagement, by positioning the businesses own mobile app at the center of a new security paradigm enabling organizations to adapt to the current digital-only world. The idea is simple: leverage the capabilities of the mobile platform to create a layered security architecture, use the ease-of-use of mobile apps to create a frictionless, customer-friendly security experience, and then extend the benefits of this security to all customer channels. The objective: Secure, Authenticate, Transact.
With digital-only customers, businesses today face a variety of new threat vectors that impact the connection between the business and their customer and are at the root of most breaches and fraud. These threat vectors can broadly be categorized as device, identity and network threats. Security must allow the business to Trust the Device, Trust the User, Secure the Connection and Secure the Data.
Modern security and regulatory requirements mandate that businesses use at least two-factor authentication to authenticate customers. Enterprises require a much better and stronger model for authentication that is invisible to the customer experience; leverages the mobile MFA as part of the authentication flow for other channels; mutual and simultaneous authentication between the customer and the enterprise; and multi-factor identity for user, app and device.
A service to send secure, strongly authenticated notifications and verify transactions in a highly secure, regulatory compliant manner that has full non-repudiation built in through the use of strong authentication, digital signatures, data-in-transit encryption, and geo-tagging enabling businesses to thrive in a digital-only world.
Uniken is the leader in securing customer journeys creating phenomenal experiences in digital-only interactions that are completely secured against the modern pandemic-driven threat environment. Organizations can enable any channel to service any request any time, including transaction verification, and proactive marketing promotions in a secure, frictionless way. The REL-ID platform unifies endpoint, identity and channel security solutions into one, tightly integrated, customer experience focused platform that enables businesses to secure, authenticate and transact with their customers across all channels, while staying compliant with regulations.
Never again should a business have to trade off strong security for phenomenal customer experience, even in a rapidly changing threat environment.