The Luxembourg Trade and Investment Office in New York is pleased to announce that Luxembourgish company OneTree Solutions has launched PriceLenz™, a cloud-based price optimization and revenue maximization solution that provides businesses with the tools they need to make smarter, real-time pricing decisions to maximize revenue.

The unique PriceLenz™ enables businesses to gain additional revenue using a variety of strategies from the beginning of pricing analytics to execution. Pricing managers can use PriceLenz™ to optimize their price lists and put their analyzed, optimized prices into practice. And sales professionals can use PriceLenz™ to fine-tune their pricing and offers during sales negotiations.

PriceLenz™ provides:

• Immediate insight into revenue opportunities;
• The optimal sales price and discount for any product or service;
• The probability of making a sale for any offer price;
• Quantitative indicators to support decision-making.

IBM has approved OneTree’s price optimization solution for its Global Solutions Directory, thereby validating PriceLenz™ on IBM technology, and it is now certified on IBM PureSystems.

Denis Avrilionis, Ph.D., Co-Founder and Managing Director of OneTree Solutions, was also the only CEO from the Benelux region of the 300 CEOs internationally invited to attend IBM’s major launch of IBM PureSystems at the formal event in New York on April 11th.

With PriceLenz™, businesses can now move from experience-based price setting to a more sophisticated level of science-based decision making with respect to price definition, both centrally and in the field. Businesses can adjust their sales actions and gain additional revenue using a variety of strategies, from price fine-tuning during the last mile of sales, through to price catalogue optimization.

PriceLenz™ is accessible through a web browser or mobile device and will be offered over IBM SmartCloud Enterprise, a multi-tenant, secure and scalable enterprise cloud. For Salesforce CRM users, PriceLenz™ is available through the Salesforce AppExchange. On-premise deployment is also an option.

The price optimization solution is available to companies in the United States, and for more information, please visit PriceLenz.com