During the 25th Distinction of Masters Corporate Media, which took place on December 6th, 2013, Broadcasting Center Europe (BCE) was awarded for the promotional video production “Luxembourg’s new charm offensive", which it conceived for the Luxembourg Government.

Corporate Media is a European Masterclass Community Competition that rewards the new media, film and video elite. The community evaluates each entry and discusses them, studies the audiovisual and digital solutions, tools, systems and products and delivers a “best of media” panorama.

“Luxembourg’s new charm offensive – trilogy (concept)” was awarded with a "Master of Excellence" and an additional "Award of Master" was granted for the best media supported location concept.

“Luxembourg’s new charm offensive” (Spot) was awarded with an "Award of Master" and an additional "Award of Master" was given for the best cut.

The production “Luxembourg’s new charm offensive” was released in April 2013. It was realised by Thomas Neunreither and produced by BCE.

The three advertising spots of 20 seconds each promote the image of Luxembourg abroad by showing the Grand Duchy’s quality of life in all its varieties (economy, finance, tourism, culture and sports).