Genii Capital, the Luxembourg-based investment management and financial advisory firm, has today announced that it has joined forces with global property developer Emaar Properties PJSC to promote Dubai’s Expo 2020 bid on Lotus F1 Team cars for the rest of the season, starting in Austin this weekend.

Global property developer Emaar Properties PJSC, an ‘Official Partner of Lotus F1 Team,’ has joined forces with Genii Capital, the owner of the Lotus F1 Team, to promote the Dubai Expo 2020 bid on the Lotus F1 Team cars for the upcoming races in the 2013 FIA Formula One World Championship, reaching a global audience. 

On November 17, the Lotus F1 Team cars will throttle down the Circuit of the Americas in Austin, Texas, at the 2013 Formula 1 United States Grand Prix, with their side-pods featuring the unmistakable logo of Dubai’s expo emblazoned against a bright red backdrop that contrasts with the sleek black look of the Lotus F1 Team cars.

Covering a race distance of 308.4 km, through 56 laps, the joint promotional effort in support of the Dubai Expo 2020 bid is estimated to reach an audience of over 250 million people worldwide. With the final decision on the candidate city to be announced on November 27, the global outreach through the Lotus F1 Team cars will generate a strong buzz for the city.

Mohamed Alabbar, Chairman of Emaar Properties, said: “The UAE’s bid to host the World Expo 2020 in Dubai has captivated the world through its compelling message – ‘Connecting Minds, Creating the Future.’ It is a true mark of our confidence and ability to host world-class events, and would be a unique occasion for us to celebrate the cultures and people of the world, as we already do in Dubai. Our partnership with Genii Capital to promote the bid on the Lotus F1 Team cars underlines Dubai’s ability to connect with a global audience, facilitated by the city’s world-class infrastructure and cosmopolitan outlook.”

Gerard Lopez, Chairman of Genii Capital and Chairman of Lotus F1 Team said: “With Dubai-based Emaar Properties coming on board as an ‘Official Partner of the Lotus F1 Team,’ launching a global support campaign for the city’s Expo 2020 bid was an honour for our group. The Lotus F1 Team cars will feature Dubai’s Expo 2020 Candidate City branding, reaching out to several million people and further supporting Dubai’s ambition to host the world’s foremost event.”

In September, Emaar announced its partnership with Lotus F1 Team as an ‘Official Partner.’ Emaar’s association with the world’s most widely followed motorsport, the FIA Formula One World Championship, is a strong demonstration of the company’s fast-expanding global brand imprint. The partnership with Lotus F1 Team marks Emaar’s first high-profile endorsement of the motor racing sport.

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company also has proven competencies in shopping malls & retail, and hospitality & leisure. Burj Khalifa, the world's tallest building, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments. 

Emaar is currently expanding The Dubai Mall’s Fashion Avenue by 1 million sq ft and also redefining the cultural scene of the city with The Opera District in Downtown Dubai, to feature the city’s first opera house and several art and design galleries. The company is partnering with Meraas Holding to develop Dubai Hills Estate, the first phase of Mohammed Bin Rashid City (MBR City). Emaar and Dubai Holding have also joined hands to develop a magnificent 1,500-acre mixed-use waterfront development within MBR City that draws inspiration from the Dubai Creek.

Among other mega-projects of Emaar is the King Abdullah Economic City in Saudi Arabia the region's largest private sector-led project. Emaar is also the largest foreign direct investor in India’s real estate sector and its joint venture has a country-wide presence covering the residential, commercial, retail and hospitality sectors. www.emaar.com

Genii Capital is a Luxembourg-based investment management and financial advisory firm, operating within the Finance division of The Genii Group. Genii Capital provides an unparalleled global network aiming to bring together highly experienced and talented people with an entrepreneurial investment philosophy. Genii Capital’s investment management services do not follow traditional industrial segmentation but offer services in those markets where they are most relevant and where its expertise and network of partners will be of most value, including real estate, technology, automotive and energy. The firm offers independent financial advice to companies and governments in mergers and acquisitions, capital markets, as well as business development and strategic partnerships. Genii Capital’s unique structure makes it the partner of choice for those seeking international, long-term progress, alongside a commitment to social responsibility and sustainable development.