Understanding the unique characteristics of the Asian market

While the opportunities are plentiful, Asia also poses a number of challenges for managers. The region includes a variety of distinctive cultures, languages and markets that are in various stages of evolution. It is tempting for managers to view Asia as one big growth story, but such an approach is unlikely to be a winning strategy.

The global firms that have established a successful track record in this part of the world are those who have invested the necessary time and effort to understand the unique characteristics of the Asian market.

To be clear about the areas and the objectives

This has often required a level of experimentation with different initiatives that have resulted in successes and, on occasion, missteps. Managers entering the region need to be clear about their specific focus areas and how their firms are going to achieve their growth objectives, ensuring that they do not stretch themselves too thin.

Local service teams, a must-have

It is also essential to demonstrate a strong commitment to the region through the establishment of local service teams, and various forms of community and industry involvement. A well-thought-out business plan with specific focus areas and objectives is essential, complemented by a commitment to stay the course and make the necessary investments to achieve this plan. Such a thoughtful, deliberate approach holds the potential to reap significant rewards for managers who decide to enter this burgeoning market.

At the Alfi Global Distribution Conference, we’ll be exploring what success in the Asian markets looks like, talking with practitioners and experts about China, the alternative investment landscape and the distribution of traditional funds in this exciting region.