From the idea to its realisation, there is only one step… What was the trigger for your entrepreneurial adventure?

“There are actually three reasons why we founded Zortify:

1. Our vision is to use our technology to make selection processes, whether in recruiting, internal staffing or capital allocation, more objective, fairer, more successful and ultimately more sustainable.

2. We wanted to build something from zero, i.e. the dream of every start-up from zero to one, and live our ideas of good cooperation, create an asshole-free environment, have people around with joy every day who work together on the vision and fill it with life. And it feels just like the first day, because we have a great team and we are all passion-driven. 

3. We founders all have a certain background in the consulting business. That means, we sell our days for fees and were driven by the sweet poison, more days sold = more money. The problem with this business model is that our time is not really scalable. Quite in contrast to our Software-as-a-Service (SaaS), which is horizontally scalable on the market.

What are the required qualities to launch your start-up?

“Very nice question with our tool we can measure the so-called entrepreneurial capital of individuals. Behind this lies the psychological characteristic that an individual should bring or develop in order to be successful in business.

Furthermore, the composition of the team is the key to success. We have a fantastic team where everyone brings different skills and abilities. This means that we don’t babysit, everyone has the full trust of the team, from the working student to our CTO to the founders. This also means that we value everyone’s work equally and give honest direct feedback in every direction. Because if the team culture isn’t right and we don’t have fun to perform at our best together, then our unfair advantages don’t help us either.

We often hear that it is essential to make mistakes. What do you think of that?

“I do not agree with the wording of this question.

With our tool we analyse the personality and potential of applicants, entrepreneurs in selection processes, board members for coaching or team development measures – we cannot afford any mistakes here!

I think the attitude and the culture of mistakes are important.

We know that mistakes can happen, but we try to do everything to avoid mistakes. If mistakes happen, they are analysed and dealt with constructively. This is part of the process. That’s why we follow a very lean approach from the very beginning and have already brought on board 10 co-creation partners, including well-known companies, before the first line of code, whom we have been able to involve in the development process at all times. This helps us to develop products that exactly meet the needs of our customers and we can eliminate errors during the process. It helps us to follow this effectuation approach because we test a lot, very quickly and know what works and what does not. ”

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