Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) into other areas of non-game applications, e.g. your communication or more fundamentally your business environment. Do not consider Gamification as creating games for your business. It is rather a process for integrating game mechanics into something that already exists to motivate participation, engagement and loyalty. This can be almost anything, from your website to social media presence, day-to-day operations, customer engagement and more. This hands-on workshop will stimulate the gamer in you and show you very practically how games can become “serious”, helping you to extend relationships, craft long-term engagement and drive customer and employee loyalty.
Expert : Daniel Eischen, Interact.