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On September 24, 2014 the youth empowerment organization Global Dignity extended the reach of its first ever global mobile campaign Less. More. in 69 countries around the world, including Luxembourg, in partnership with a new mobile startup, PlayMC2.
Global Dignity aims to support young people around the world in protecting their dignity and to support others in living a more dignified life. The Less. More. mobile campaign, is designed to empower youth around the world to reduce digital and real-world negativity (specially bullying) by tracking their dignity-related actions in real-time, both online and offline.
“Global Dignity is very excited about this campaign and encourages students, educators, and partners around the world to get involved,” said HRH Crown Prince Haakon of Norway, and Co-Founder of Global Dignity.
The first major mobile campaign of its kind, Global Dignity is featuring a special #dignity quest on MC2, where young people can crowdsource small acts of dignity like: “Pick up a piece of trash,” or “Smile.” A microaction can be done by one person or by one million people simultaneously – encouraging peers to act for the good of others and themselves.
“When the microactions of young people around the world are combined, we’re able to see the positive impact that seemingly small acts of dignity can have on our own lives and those of others,” said PlayMC2 CEO and Co-Founder, Giovanna Mingarelli, who is also Country Chair for Global Dignity Canada.
Established in 2005 by HRH Crown Prince Haakon of Norway, John Hope Bryant, Chairman & CEO of Operation HOPE and respected Finnish professor Pekka Himanen, Global Dignity is an independent, non-profit, non-political organization focused on empowering young people with dignity. The mobile campaign, created pro bono by New York-based Ad Agency, BBDO, aims to extend the reach of this organization, creating a positive space online.
“Dignity has the potential to change the world, but only if also young people embrace its concept and help to spread its profound message. It is important for the youth to realize that dignity is not only a passive but an active concept. You must be able to express and defend your own dignity, remembering this is intrinsically related to the dignity of others” says Carolina Parisi, Founding Curator of the Luxembourg City Hub of the Global Shapers Community, who is championing the Less.More. campaign as well as the Global Dignity Day for the first time in Luxembourg.
The Global Dignity Day will be celebrated on October 15, 2014 in 69 countries around the world with over 400,000 students and will be supported by global leaders including the following members of its Honorary Board: Sir Richard Branson, President Martti Ahtisaari and Archbishop Desmond Tutu.
For more info regarding Global Dignity, please visit www.globaldignity.org and download ‘PlayMC2’ from App or iTunes stores
Le contenu de ce communiqué de presse est de la seule responsabilité de son auteur: "Global Dignity"